"Five years ago, meat hit a wall. Plant-based burgers were catching on, and the amount of meat the average American ate..."

"... per year started to wane. By 2022, it was down to 264 pounds — a drop of 10 pounds in two years. Editors at the recipe website Epicurious announced in 2021 that beef would be banished from all future content, citing its contribution to greenhouse-gas emissions. That same year, the chef Daniel Humm of Eleven Madison Park in New York City — considered one of the world’s top restaurants — retooled his $335 tasting menu to eliminate animal products. Restaurants of all sorts added vegetarian dishes for environment- and health-minded diners. Meat’s rebound surprised researchers.... The research showed that nearly 98 percent of households buy meat and 73 percent consider it a healthy choice, up 10 percent since 2020."

From "Meat Is Back, on Plates and in Politics/After years in which 'plant-based' was the mantra, meat once again dominates the national conversation about dinner" (NYT).