As silly as this sounds, it makes him seem less white. Science tells us that people are more influenced by names than common sense would suggest. For example, people with so-called “lower class” names such as Justin are less likely to get job interviews.... And my guess is that people named Trump are more likely to be associated with winning (trumping). By this same line of thinking, Brown would take some of the white off of Trump. That could help in the general election. And yes, I am totally serious. People trained in persuasion would likely agree.I assume that bit about "Justin" is a joke. Ah, maybe the whole thing is a joke. Except the part about Scott Brown being a very handsome man. Surprised Adams made no mention of the most famous case of a presidential candidate making handsomeness the key factor — George H.W. Bush picking Dan Quayle. Opinion from 1988:
The party line is that Quayle will attract women voters to the ticket, despite his generally macho voting record, because he looks like Robert Redford - sort of. That is not merely stunningly insulting to women, it doesn't do justice to Robert Redford. He's smarter than Quayle....
Sen. Bob Dole of Kansas, with his finely tuned sense of irony, almost seemed to be enjoying the irony of all the Republican heavyweights finishing up the track to a non-entity like Quayle. Speaking of Quayle to reporters, he said: "I tried to call him and he called me the other day. He was shaving. First time."
The losers reminded me of an intelligent, attractive woman of middle years whose husband had just left her for a dumb blonde. She is torn between the urge to shed tears of humiliation at the slight or erupt into scornful laughter at her former mate's folly.