I found that through the NYT: "Chinese Detergent Ad Draws Charges of Racism."
[I]n China, where racial stereotypes in popular culture are rampant, the commercial did not seem to provoke a great deal of reaction.
Xu Chunyan, an agent for Qiaobi [laundry detergent] based in the southeastern city of Suzhou, brushed aside the criticism, saying the ad was meant to be provocative. “We did this for some sensational effect,” she said. “If we just show laundry like all the other advertisements, ours will not stand out.”...
“Much of China’s simmering intolerance is color-based,” [wrote Raymond Zhou, a columnist for the English newspaper China Daily]. “It is not an exaggeration to say many of my countrymen have a subconscious adulation of races paler than us. The flip side: We tend to be biased against those darker skinned. It’s outright racism, but on closer examination it’s not totally race based. Many of us even look down on fellow Chinese who have darker skin, especially women.”