Scott Adams rips into "The Unfavorability Illusion":
Literally everything about Trump’s campaign has violated form. He has no government experience, he isn’t polite, he hasn’t mastered the policy details, he isn’t taking money from big donors, and on and on. Yet he is poised to take the Republican nomination.There follows a 13-point list of things Trump could do to win. You might think: That's a lot of points, but I think there's something we could call The List Illusion. The fact that there is a list with a 13 points gives the impression that there must 13 separate, distinctive things of relatively equivalent weight. But, come on. That's so many points. It's kind of a con within the dispelling of an illusion about a con. There's stuff like:
So none of the old rules apply to Trump.... No traditional politician could overcome a 70% unfavorability rating at this stage of the election cycle. But Trump isn’t a traditional politician.... Trump has special tools....
8. Trump has already improved his haircut. The color is no longer orange and the cut is much better. Humans are visual creatures, and that old haircut probably accounted for about 10 points of his 70% unfavorable rating....Scott Adams can't lose. It's 1. funny and 2. interesting and 3. weird and 4. readable and 5. different and 6. Trump-related and 7. often presented in the form of a list and 8. he's bald and 9. we pre-love him for "Dilbert" and 10. he says love and 11. he's always telling us that it's for entertainment purposes only and 12. he's always already entertaining us and 13. 13 is a good number.
12. Trump can push “love” over hate. As I predicted some time ago, he is already saying love, love, love. This persuasion will take lots of time and repetition to have an impact, but Trump has time, and he controls the rate of repetition.