I fired it up in my computer, because I knew I wanted to blog about it. I was in tears at 0:20, when the voices started and experienced chills seconds later. It's that song. My God! Let us be lovers, we’ll marry our fortunes together....
The NYT has a little article about the ad:
An exploding grid of thousands of faces — digital photographs submitted by people who made online donations to Mr. Sanders — accompanies the song’s chorus: “They’ve all come to look for America.” Only in the last seconds of the commercial, as the candidate smiles delightedly from behind a microphone, is his unmistakable voice-over heard, approving the ad....Uh... yeah.
Children and young adults are the main focus, all of them with much to look forward to; the ad’s tagline promises them “a future to believe in.” (Still, older women — possibly the strongest demographic of his chief rival, Hillary Clinton — might well be moved by the music of Paul Simon and Art Garfunkel, both 74, the same age as Mr. Sanders.)
ADDED: This post originally pinned the tears point for me at 0:25, but when I read Surfed in the comments — "It had me at 20 seconds... Best campaign ad of the election so far. I'm old and sentimental - mea culpa." — I suspected that I'd looked at the time a few seconds after it affected me. I was right about that, and I've corrected the post. 0:20 it is.
AND: It's the best political video ad I've ever seen, save one. The one is this: