One possible explanation is “social desirability bias,” or in other words, people being reluctant to select Trump when talking to another person because they do not believe it will be viewed as a socially acceptable decision..... Of course, that perceived weakness is also a huge part of Trump’s appeal. He is the billionaire who is hated by the elites, the bombastic candidate who breaks out of politico-speak and tells it like it is.When did the drive to be considered socially desirable become so strong on the left? When I was coming of age in the 1960s and 70s, wanting to be socially desirable was associated with conservatives. That put us in the awkward position of finding it socially desirable not to care about being socially desirable. Where do you go from there? I guess we found out!
December 21, 2015
"Republicans are more likely to say they want Donald Trump in the White House if they are taking a poll online versus in a live telephone interview."
"And, if you’re a highly-educated or engaged Republican voter, it turns out that you’re far less likely to tell another human being you want Trump as president," according to a Morning Consult study.