"The owner of a parody coffee shop in Los Angeles called 'Dumb Starbucks' has been revealed to be Canadian television comedy personality Nathan Fielder."
"We are evaluating next steps and while we appreciate the humour, they cannot use our name, which is a protected trademark," a Starbucks spokesperson said in a statement.Part of the comedy is this straightfaced assertion about law: "By adding the word dumb, we are legally allowed to use the coveted Starbucks name and logo, because we've fulfilled the minimum requirements to be considered a parody under U.S. law." That's transcribed from the video. What I like about this is that the comedian is making fun of law, and he's also perplexing Starbucks, which probably doesn't want the image of humorless and litigious. But I guess they have to protect their trademark. I predict quiet arrangements and Fielder closing down the place with no consequences. He's actually helping Starbucks, and I assume Starbucks wants whatever good can come of this, while squelching the bad.
By the way, in the video, doesn't the exterior shot of the place, showing the strip mall, look like where Saul Goodman had his law offices on "Breaking Bad"?