Hollywood’s global business strategy, which counts on huge ticket sales in China for high-budget fantasies in 3-D and large-screen Imax formats, is coming unhinged....These Hollywood bastards shortchanged Americans and catered to a foreign audience that they looked down on as unsophisticated. And now the scheme has gone kablooey, like a predictable plot twist in movie aimed at dummies.
[E]xecutives and China watchers... suspect... a rapid evolution in the tastes of Chinese audiences, which are quickly turning away from the spectacles American companies have assumed they crave.
“I know what they don’t seem to want,” said Rob Cain, who runs Chinafilmbiz.com and is a consultant to producers and others doing business in China. “They don’t want the same old thing, over and over again, the action blockbusters with lots of explosions.”
Two big thumbs up for poetic justice!