The comparison to HuffPo is apt. Like the HuffPo bloggers, Greenberg didn't really give any thought to how to blog well.
I'll just find an article, opine something, then see if I get a lot of comments. Not as many comments as Dan Drezner? Waaaahhhh. This is too hard. I have a wife, a job, a baby. Those successful bloggers must be losers.
He admits it's hard but only hard in a way that's not really worth doing:
The best bloggers develop hobbyhorses, shticks and catchphrases that they put into wider circulation. Creating your own idiosyncratic set of villains to skewer and theories to promote - while keeping readers interested - requires as much talent as sculpting a magazine feature or a taut op-ed piece.
Let me go back to my taut, sculpted writing and leave the blogosphere to those less fussy writers who do shtick.
NYT message in publishing Greenberg's pathetic -- not taut! -- whine: Shun the bloggers! Stay here with us, where work is edited -- sculpted!
Lamely, the NYT attempt to link to Dan Drezner's blog doesn't go to the blog. And Greenberg's attempt to link to his wife's blog is taking us nowhere too.
UPDATE: Andrew Sullivan thinks I'm being too hard on (his old friend) Greenberg. He thinks I'm being "touchy." Oh, but Andrew, acting touchy is my shtick!