Said Jon Phillips, a Sonoma County wine manufacturer, quoted in "California winery owner gives hottest take yet on why industry is dying" (NY Post).
Why wouldn't the next generation step up as consumers of wine?“[Boomers] were the people that were really responsible for joining wine clubs and Gen X that came after Boomers just weren’t really into wine to the same level that the Boomers were into wine,” [Phillips] said.
Gen X never wants to do anything. Phillips is waiting for Millennials and Gen Zs to mature into the wine-drinking way of life. I guess I should hope he's disappointed.









Hey, that's a cop car!