Stylistically, this is startlingly primitive. YouTube may be up-to-date technology, but it's always had a DIY feel to it. You can propagate very polished video with it if you want and as Trump did in his final campaign ad. But this new message has the stilted, unrefined look and sound of a middle-of-the-night infomercial on cable TV. That doesn't mean this is not a slick move. The decision to go rough can be slick.
The new message is the second video posted on a new YouTube channel called "Transition 2017." (Those of you who love to say Trump is a narcissist who can't resist slapping his name on everything should observe that the word "Trump" does not appear in the channel name.) The first video was the cheesy "My Dad," which is good if you like photos of long-haired blond boys and sentimental, tinkly piano noodling.
Oh, do you want to talk about the substance of the message? Below is a transcript to help you with that. What's most important is what's left out, which can be hard to notice. So, I'll just say: immigration.
Today, I would like to provide the American people with an update on the White House transition and our policy plans for the first 100 days.
Our transition team is working very smoothly, efficiently, and effectively. Truly great and talented men and women, patriots indeed are being brought in and many will soon be a part of our government, helping us to Make America Great Again.
My agenda will be based on a simple core principle: putting America First.
Whether it’s producing steel, building cars, or curing disease, I want the next generation of production and innovation to happen right here, in our great homeland: America – creating wealth and jobs for American workers.
As part of this plan, I’ve asked my transition team to develop a list of executive actions we can take on day one to restore our laws and bring back our jobs. It’s about time.
These include the following:
On trade, I am going to issue our notification of intent to withdraw from the Trans-Pacific Partnership, a potential disaster for our country. Instead, we will negotiate fair, bilateral trade deals that bring jobs and industry back onto American shores.
On energy, I will cancel job-killing restrictions on the production of American energy – including shale energy and clean coal – creating many millions of high-paying jobs. That’s what we want, that’s what we’ve been waiting for.
On regulation, I will formulate a rule which says that for every one new regulation, two old regulations must be eliminated, it’s so important.
On national security, I will ask the Department of Defense and the Chairman of the Joint Chiefs of Staff to develop a comprehensive plan to protect America’s vital infrastructure from cyber-attacks, and all other form of attacks.
On immigration, I will direct the Department of Labor to investigate all abuses of visa programs that undercut the American worker.
On ethics reform, as part of our plan to Drain the Swamp, we will impose a five-year ban on executive officials becoming lobbyists after they leave the Administration – and a lifetime ban on executive officials lobbying on behalf of a foreign government.
These are just a few of the steps we will take to reform Washington and rebuild our middle class.
I will provide more updates in the coming days, as we work together to Make America Great Again for everyone.