“Mr. Trump sat her down and said, ‘This is your new job,’” said her mother, Caye Cavender Hicks. “It was a shocker.”...Hope Hicks is 27.
Suddenly, she found herself a near-constant presence by Mr. Trump’s side, flying in his jet, living rent-free in a Trump-owned apartment and attending to his mercurial moods....
Unlike her Clinton counterparts, who take pains to shape their candidate’s image, Ms. Hicks is not active on Twitter and does not show up on cable talk shows. Contacted for this article, she declined to be interviewed, insisting that she did not want to draw attention away from her candidate....
“I’m lucky to have her,” Mr. Trump said in a telephone interview on Thursday. “She’s got very good judgment. She will often give advice, and she’ll do it in a very low-key manner, so it doesn’t necessarily come in the form of advice. But it’s delivered very nicely.”
Did he have qualms about hiring a campaign spokeswoman with no political background? “Well, I have a lot of political experience, so I wasn’t really concerned about it,” Mr. Trump said.
June 26, 2016
"Hillary Clinton employs a half-dozen battle-hardened media handlers who field hundreds of daily requests. Mr. Trump has Ms. Hicks..."
"... who was working for his daughter Ivanka’s luxury lines and for the Trump real estate brand when the candidate called her to his office in early 2015 and declared that she was joining his campaign," writes Michael M. Grynbaum in a NYT article that fell off the front page quite quickly.