A product/art project, commented on by Anne-Marie Slaughter:
I did not want to open it. It appears that I shy away from violence even as a smell: sweat, body odor, the dankness and rankness of gyms and locker rooms, the certainty that it will make me wrinkle my nose like a packed summer subway or a urine-soaked stairwell. The thought of a smell wrung from the sweat-soaked t-shirts of cage fighters creates a ripple of distaste and even fear at the imminent prospect of inhaling, a sensory reaction before the sense in question is even engaged.She shies away from violence, this lady named Slaughter. Yet she promotes a twee art project that taps the allure of violence.
Isn't "taps" so the right word there?