Second most highlighted: "People DO judge a book by its cover... We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”
Here's the most highlighted one that I also highlighted: "People who know what they’re talking about don’t need PowerPoint." It's actually the 6th most highlighted. It's a quote from Steve Jobs. The first 2 above are not Steve Jobs quotes. They are, respectively, by Nolan Bushnell (Jobs's role model, the founder of Atari) and Mike Markkula (first big Apple investor).
ADDED: Here— chez Amazon — is a list of the most highlighted passages of all time. #1 is: "Because sometimes things happen to people and they’re not equipped to deal with them." Oh, man. I guess obviousness brings out the old highlighter (among readers of Suzanne Collins books). She's got the second most-highlighted passage as well: "It takes ten times as long to put yourself back together as it does to fall apart." It's fun to read these things because you're seeing... something about a certain type of reader. #13 shows what leaped out at readers of Dale Carnegie's "How to Win Friends and Influence People":
Criticism is futile because it puts a person on the defensive and usually makes him strive to justify himself. Criticism is dangerous, because it wounds a person’s precious pride, hurts his sense of importance, and arouses resentment.Ha ha. Think about that next time you're out to manipulate people, you little weasel.