Said Katie Dubow, president of Garden Media Group, quoted in "The Fiddle Leaf Fig Is Dead/Meet the man working to put the next big 'It' plant on every windowsill in North America" (NYT).
This gets my "interior decoration" tag, because we're talking about decorating with plants, and as I explained a few years ago...
The topic How to Decorate with Plants plagued me back in the 1970s when I had the job (in marketing research) of writing code numbers on all the articles in an endless stream of magazines. There was a number for interior decoration and a number for plants, and we had to pick one, and then — having picked one — stick to the same code number when the topic came up again. Decorating with plants kept coming up. It turned out to be a big women's magazine topic circa 1975, but we kept forgetting which code number we'd assigned to that first decorating-with-plants article, and it wasn't easy digging up what we only vaguely remembered. Was it in House & Garden or House Beautiful or Better Homes and Gardens? Or was it in one of the women's magazines? Ladies Home Journal or Woman's Day or Family Circle or Good Housekeeping.... We had stacks of those magazines, real paper magazines, on actual shelves....
It's funny to me that houseplants are so important to young people today because I remember the 70s houseplants craze. Here's Wikipedia's list of 1970s fads and trends. Pick a few that you think might liven up our insufficiently fun America. I'm picking sideburns, opera windows, tetherball, and blacklight posters.
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Clackers
Hot shaving lather dispenser
Roller rinks w/ R&R and disco
Speaking of interiors:
https://www.theartnewspaper.com/2022/04/08/rome-villa-ludovisi-casino-caravaggios-ceiling-painting-fails-to-sell-again
This is what happens when you scare off the Russian oligarchs, the next fifty years (at least) will be a tough sale market for the superyachts and such.
Very interesting article, but Russian oligarchs would seem a poor fit for that Italian villa. The restrictions on the property by the Italian government seem to be the biggest impediment to sale. What is a Caravaggio worth if it cannot be moved and must be open to the public? Not as much as they thought...
Wandering Jews hardest hit...
I look around my house, with its jade plants, philodendrons, spider plants and sanseviera---all survivors of re-cuttings and re-plantings done over the past 35 to 40 years----and I feel so dowdy, so passé, so "out of it".
I didn't even know there were "it" plants.
(Or were spider plants "it" back in the 1980's?)
Ha ha ha! Imagine not wanting something simply because someone less rich than you might also be able to have it.
HA - macrame! We are cleaning and packing to sell/move out of this house and out of WA state. House belonged to my partner's parents - the entire house screams "1970s!" as it was built that year and my partner's parents bought it in 1973. Yesterday, found a huge, motherload of macrame plant hangers I'd never seen before. Merging two fads into one.
Next time you're found
With your chin on the ground
There a lot to be learned
So look around.
Just what makes that little old ant
Think he'll move that rubber tree plant?
Anyone knows an ant can't
Move a rubber tree plant.
But he's got high hopes!
He's got high hopes!
He's got high apple pie
In the sky hopes!
Sinatra was big on houseplants, way back when.
I think NFTs are obstructing the revival of blacklight posters. I'd go for ugly layered clothing.
Bring back Ripple
I am wondering if the next big "IT" is a social disfunction of people. There is always a next "IT", but it is not just in plants. Fashion, TV, Pets, pet fashion, Social causes. It is the social causes that give us the biggest social upheaval. People pick the social cause to be the "IT" and then to show you are hip with it, you have to proudly display your "IT". Any by proudly showing "IT" you have to be militant against everyone who doesn't, or you aren't really displaying your "IT". Some of our other commenters would blame idles middle and upper class white Karens for all this. I would hesitate to disagree.
I have over 150 houseplants, about 15 of them were small when I got them, and now take a hand truck and 2 of us to get out of the house every spring. In New Jersey where I live, they go out in May and stay out until the end of October. My house is FILLED since I only have a ranch. Waiting for some to die off, as I refuse to kill them off....and I try to give them away when I have visitors. The older I get, the less I want the hassle of moving them.
Tetherball. Yes.
Our interior plants are interior only during the cold months. Otherwise they are front-porch/side-porch plants.
I'd like to see papasan chairs come back. They seemed to suggest a beautiful leisured life among exotic plants.
Mood rings, gawd. Mine was always murky brown. I took it as a failure of character that I wasn't green.
Disco, Funk, and Flower Power
As usual, I have no idea what you are talking about, but I web searched "It plant" and got pictures of Casuarina Glauca, which looks suspiciously like Cousin It from the Addams family.
That fisking of that DWR cover is one of may favorite Althouse posts ever. So many beverages! Hilarious.
I enjoyed that NYT article. Journalism like this make me wonder if they are reporting a trend or attempting to initiate one.
Quoted in the article, "The 'It' plant is the quest, everybody wants to have it, grow it, sell it.”
If you asked a hundred people chosen randomly, do you think even one person could name a currently trendy house plant?
I'd like to think that there are people eager to spend $400 to get a house plant six months before everyone else can buy it for $20. That kind of niche consumerism sounds crazy to me, but those early adopters are what broadens the selection for me when I go to buy a new house plant every five or six years.
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