June 8, 2017

"Around 100 employees nationwide participated, wearing only their sneakers and black work aprons, emblazoned with 'Get Naked.'"

"On an Instagram post showing several nearly nude workers, Lush said its 'brave lushies across North America (voluntarily) stripped down to shed light on the detrimental impact of over-packaging.'"

Lush sells cosmetics.

You know, if you really care about the environment, you could resist buying cosmetics altogether. If you're that upset about "packaging," why stop at the problem of "over-packaging"? Don't buy any packaged product unless it's really necessary. Makeup never is. They should shut down the business if they are sincere. If they are not sincere, they are using their employees' naked asses to sell more products — unnecessary, packaged products.

36 comments:

Big Mike said...

Do you pronounce "lushie" to rhyme with "tushie"? Just thought I'd ask.

I can readily imagine how "voluntary" it was. "Well, ladies, I need to schedule your annual performance reviews sometime between next Monday and the end of the month. By the way, you're all participating in the 'Get Naked' run, right?"

EDH said...

Lush wants everyone to believe they ain't just sellin' soap.

But they are. Exploitively. Watch the animal testing performance art video.

Fernandinande said...

What do we want?

Near nudity!

When do we want it?

As soon as is reasonably possible!

Kylos said...

Makeup is packaging.

Kylos said...

Not sure if they realize they're undermining their own business model.

MadisonMan said...

A brave company would schedule this event in winter.

Seeing Red said...

They sell more soap vs. makeup. Bath bombs. The bag is material. Free People also uses material.

Todd said...

Kylos said...
Makeup is packaging.

6/8/17, 9:47 AM


Good point, turtles all the way down!

I Have Misplaced My Pants said...

Gross

Big Mike said...

@Mispaced Pants, they misplaced theirs, too, from the look of things.

Darrell said...

Sounds like sexual harassment. Employees should lawyer up.

NaRong said...

Do you pronounce "lushie" to rhyme with "tushie"? Just thought I'd ask.

I can readily imagine how "voluntary" it was. "Well, ladies, I need to schedule your annual performance reviews sometime between next Monday and the end of the month. By the way, you're all participating in the 'Get Naked' run, right?"
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urbane legend said...

Darrell, I think you misspelled layer.

Rick said...

they are using their employees' naked asses to sell more products — unnecessary, packaged products.

I'm trying to understand the problem.

Marc Puckett said...

This goes in the 'decadence in the US' folder, and the 'mendacity in the pursuit of profit' one, too.

tcrosse said...

Maybe they're marketing a new butt-crack cream.

Rob said...

The second picture at the link is pretty wry. Bare asses and a sign that says "Follow your nose."

ALP said...

My credentials in this area are what all you guys need to strive for: make your own damn soap and lotions (I have never seen make up at Lush). I personally don't understand the bath bomb thing but would probably change my tune if I ever get a nice soaking tub.

FullMoon said...

From the link:

In 2011, one Lush employee hung herself from the ceiling for a window display, piercing her skin with giant hooks to protest the shark fishing.

And in 2012, the company hired a performance artist to endure a force-feeding and chemical testing in a store window; another actor portraying a scientist yanked her around the display by a rope tied around her neck, injected her with saline, and pulled and shaved her hair.

The gruesome hours-long act was meant to protest against other companies using animals to test their products.

'TreHammer said...

uhh, uhh, You said "package".

- Beavis

Bill said...

Ya know, G_d gave us clothes for a reason . . .

whswhs said...

Back in the 19th century, W.S. Jevons showed that if technological change made coal use more efficient, people would make more extensive use of coal and end up consuming more total coal, not less; look up "Jevons paradox" for more details. In the same way, if you make a product more environmentally efficient in terms of reduced packaging, people who care about the environment may well decide they can use more of it, and end up doing more total environmental harm, even though each single product does less. In fact, it rather sounds as if Lush might be hoping for exactly that effect; I don't think they would seriously be running an advertising campaign in the hope of lowering their sales!

I Have Misplaced My Pants said...

It's among the most annoying kinds of virtue signaling - the kind that pretends one is superior for doing something obviously fun like buying luxury beauty products. As Althouse notes, staying home and reading library books while using giant bottles of basic Costco hygiene supplies is way more resources-sensitive but way less fun than a trip to an upscale mall and a nice round of "look what I good person I am."

Gordon said...

Stop stealing the makeup and they'll use less packaging.

But stealing is okay because corporation and bunny eyes.

Robert Rogers said...

Oh, if only this blog had a commented who could spin off a 1,000-word riff on a standard Japanese sex fantasy trope being used to market expensive makeup. If only.

Todd said...

I Have Misplaced My Pants said...

It's among the most annoying kinds of virtue signaling - the kind that pretends one is superior for doing something obviously fun like buying luxury beauty products.

6/8/17, 11:37 AM


I lump that in with stuff like when advertisers say they will donate some portion of the purchase price to some cause or another. They get the tax deduction and the consumer get the VS. Well if you can afford to donate part of the proceeds to a cause, let me have that money through a reduced price and I will spend it as I wish, thank you.

Similar to yesterday(?) thread where the comments strayed into expensive, government subsidized electric cars. You want to feel smug and pretentious cause you own a EV, fine, you pay for it your self and don't forget to understand the resources that went into building it, the disposal "costs", and where your "clean" electricity comes from, while you are basking in your smug.

And DON'T get me started on all these eco-warriors that jet set all over the globe (many in private planes) so that they can attend a conference on saving the plant. Bite me.

Joe said...

Except they're not really naked.

This is the same as the headlines blaring that some celebrity "posed nude", but is covering all the bits which constitute nudity. Once you cover those bits with aprons, bras, shirts or even hands, it isn't nudity, just pretentiousness.

I Have Misplaced My Pants said...

You know the other thing? Absolutely anything for press, foot traffic, word of mouth among the SJW Kool Kidz. Mall brands are dying. I feel for them.

Unknown said...

There are two salient reasons for over-packaging. First, high value products are easy to pilfer, especially female makeup type stuff-just stuff it in your purse. Oversized packaging makes it harder to shoplift. Second, very small products are easy to miss on the shelf so a larger package makes it easier to notice it.

Gordon said...

Oh, and oftimes, cosmetic containers--bottles, compacts, fancy brushes--cost more than the contents at the production stage.

Ken B said...

Look at it this way Ann. At least they aren't in shorts.

Bob Loblaw said...

The people who participate in these sorts of things are never the people you want to see participating.

D said...

When all the virtue strivers that you show your other cheeks to,
Sniff the plastic packaging and complain,
And you want somebody you dont have to signal your conscious understanding of your first world east coast white privilege to,
Just sell me, the damned soap, Queen Jane.

(I threw in east coast, to aid in the blood coursing-ness.)

rhhardin said...

There's a shampoo or something that sells in a package that works as a vibrator, presumably a recycling thing and a modesty thing.

Anyway it was in some movie or other. Clerks added them to women's carts.

Kevin said...

"On an Instagram post showing several nearly nude workers, Lush said its 'brave lushies across North America (voluntarily) stripped down to shed light on the detrimental impact of over-packaging.'"

Yet another reference to the media's coverage of the Comey hearing...

Dave in Tucson said...

The nudity was voluntary in the same way that doing what it takes to keep your job is voluntary.