Sharp and funny, with what Meyers must hope is a politically correct degree of pain.
I wrote a lot about the Pepsi ad yesterday — here — and this parody only underscores my commitment to the viral video theory (that is, Pepsi didn't blunder, but meant to set the social media machine in motion).
One thing to consider is that the ad was made in-house:
The ad was produced by Pepsi’s in-house team, Creators League Studio. If there was ever an argument to be made by outside advertising agencies, this is it. I can imagine many agencies fine tuning their pitches right now, adding a mention that by employing them they will never have to deal with the kind of blowback Pepsi is dealing with today.So maybe in-house Pepsi people are naive... or so the outside agencies will be saying as they pursue self-interest scaring clients out of taking advertising work in house.
The ad is long at 2:40, which means, mercifully, Pepsi [never had a plan to spend] any money broadcasting it (I assume). It was meant to be a viral piece of video – in that they succeeded.That is, we know by the length of the video that it wasn't designed to be placed in media, and the idea had to be that people would play and pass along the ad, and that definitely worked and is still working.