Professor Shepherd claims that taste is merely an illusion, created by how our senses and emotions surrounding food and drink combine in the brain.... "The taste is not in the wine; the taste is created by the brain of the wine taster."Notice that it's the process of tasting/smelling that gives the brain a "workout." So I guess this doesn't apply to people with anosmia. And now I'm worried that anosmia impoverishes not only the immediate sensory experience but also the functioning of the brain. Perhaps those who have lost most of our sense of smell ought to apply mental effort to create a perception of taste... even if it doesn't work, but just to engage mental functioning. And yet, do we know that it's good for the brain to busy it with manifold tasks? I really don't know. I'll bet most people who read this article are just enjoying the encouragement to view wine drinking as beneficial.
April 6, 2017
"Drinking wine engages more of the brain than 'any other human behaviour', according to one leading neuroscientist."
"Professor Gordon Shepherd, from the Yale School of Medicine, said drinking wine sparks a reaction in both the sensory and emotional parts of the brain."