Is this book even written yet? You can only advance-order it. The publication date is March 14th. Here's the link to buy it and simultaneously make a contribution to the Althouse blog (without paying extra).
My son John writes:
The Streisand effect: you attract publicity for what you were trying to concealAnd at that link, there are people talking about something I was going to bring up earlier this morning when I was writing a post about Robert Reich's floating the rumor that the Milo protesters were actually right-wingers. If we see that Milo benefits, it makes sense to explore the possibility that the protesters were pro-Milo. I don't believe that. I think the protesters are just very bad at understanding the consequences of their behavior (or they just don't care).
The Milo effect: you get free publicity by rioters and arsonists trying to stop you from speaking, and your book becomes a #1 best-seller before it's released
ADDED: "Dangerous" may have been #1 at some earlier point. At Breitbart, I'm seeing: "The book is now back at the top of Amazon’s rankings, holding the #1 best seller spot for books." Key word: "back." But the cause-and-effect of the protests is plain:
Pre-order sales of Breitbart Senior Editor MILO’s upcoming book Dangerous increased by 12,740% following the violent left-wing and “anti-fascist” riot that occurred at UC Berkeley on Wednesday in protest of a scheduled speech by MILO on campus.