That's from a week ago, when the news hit that Yahoo — with one of the all-time great company names — was changing its name to Altaba.
I'm not positive this incredibly stupid change is really happening. There's also this:
Yahoo announced last week that it would be changing its name to Altaba (upon completion of Verizon acquiring core Yahoo) seemingly to reflect the investment in Chinese giant Alibaba.By the way, I'm a little sensitive to all this mockery around the prefix "Alt-." I don't like this late-developing impression that Althouse is a crypto-white nationalist edifice of some kind. The "Alt-" in Althouse means "old" not "alternative" or "high," though "alternative" and "high" are at least as positive as "old." This idea of "Alt-" meaning "crypto-white nationalist" is not only inaccurate, but it's unfair to all of the persons, places, and things that have already constructed our identity with the very positive prefix "Alt-."
However, the name change will only take effect if and only if Verizon goes through with the planned acquisition of core Yahoo....