If you were the decisionmaker at 20th Century Fox, would you agree to letting that material be used in a partisan political ad? Even if you were opposed to Trump, it's not a good idea. Who are the continuing fans of that movie? I'll bet a lot of them are Trump supporters. And the movie stands on its own as a timeless critique of American culture and politics. It's bad to capture that value and channel it into something transitory and partisan.
Anyway, The Daily Beast quotes Mike Judge complaining:
“It kind of fell apart.... It was announced that [the ads] were anti-Trump, and I would’ve preferred to make them and then have the people decide. Terry Crews had wanted to just make some funny Camacho ads, and Etan [Cohen] and I had written a few that I thought were pretty funny, and it just fell apart. I wanted to put them out a little more quietly and let them go viral, rather than people announcing we’re making anti-Trump ads. Just let them be funny first. Doing something satirical like that is better if you just don’t say, ‘Here we come with the anti-Trump ads!’ Also, when Terry heard that announcement he wasn’t happy about it."Of course, talking to The Daily Beast is creating virality. This ad is available there. I've watched it.
By the way, the text at The Daily Beast does not support its headline: "‘Idiocracy’ Director Mike Judge: Fox Killed Our Anti-Trump Camacho Ads." Judge doesn't say that! And Fox — the movie division (not even Fox News) — didn't nix the ads.
Judge is only saying they gave up when the viral approach was blown by an open announcement that they are anti-Trump. I wonder what really happened. He seems to still be trying to get the ad in circulation, so respect for rights owned by 20th Century Fox doesn't seem to be such a big consideration. Talking about the rights may be a device to give 20th Century Fox separation from the ad project. And that announcement Judge purports to be upset about: Maybe he chose to do that to make sure no one would misread it as pro-Trump. Once that's nailed down, it's time to send this thing out into the world with Judge, Cohen, and Crews sort of posing as victims — or so I suspect.
The fact is that the ad isn't really that good. What does it really say about Trump? If you don't know the movie too well, the use of a very buffoonish black man to make a statement is open to all sorts of interpretation and the potential for offense is great. Are they trying to say Trump is bad because he reminds them of a clownish, hyper-masculine black man? And why is the black man getting used as a means to an end?