"We want to keep it lean. I'm not looking to spend all this money. You know, I hear people spend a billion dollars. I’m saying, how do you spend a billion dollars? It's impossible. Politicians are the only ones who can spend a billion dollars,” Trump said. “Hillary Clinton will spend a billion dollars of Wall Street money and money from the Middle East. She's got a lot of money from the Middle East. She's got money from people you don't want her to have money from, but she's going to spend more than a billion dollars. I don't want to do that.... I can go a different route, I can just spend my own money.... I have a lot of cash and I can do like I did with the other — just spend money on myself and go happily along, and I think I win that way. There are many people that think I do better that way, by being a little bit of the insurgent, the outsider and, you know, not working along."This emphasis on how little money he has lets the old billionaire look like a scrappy newcomer, fighting the powerful. As we the people watch this spectacle, he's the one who looks like the hero. He's the character you'd root for if this were a movie. Clinton supporters are choosing to glory in the massive size of her "war chest" — 32 times larger than Donald Trump's — but in movie logic, that casts her as the villain.
And I know some people are sick of George Orwell's "Politics and the English Language":
Never use a metaphor, simile, or other figure of speech which you are used to seeing in print... [T]here is a huge dump of worn-out metaphors which have lost all evocative power and are merely used because they save people the trouble of inventing phrases for themselves....I know you're too lazy to come up with fresh expressions for everything. But at least notice when your crusty old metaphor isn't working in its typical, serviceable, boring way and has become ludicrous. Stop talking about a lady's chest!