"The Clinton team is fighting the war of 2008, using the tools of that era. Trump is dominating social media and gobbling up free TV time. Those are the tools of 2016. Do you know why you didn’t realize TV ads are less effective these days? Because the only people who could tell you that rely on political ads for their profits."
Writes Scott Adams, who also asks if "the mainstream media gave enough attention to the recent Trump assassination attempt?" Try to imagine the media coverage we would be seeing "if a Trump supporter tried the same thing with Clinton."
ADDED: Adams is reacting to all the news about how the Clinton campaign has amassed far more money than the Trump campaign. The main thing to do with all that money is buy ads, and paid-for ads are only one way to convince people to vote for you. Is Adams saying free media is more effective? No. Only that it's been effective for Trump, because he's interesting (and persuasive). Hillary does very little of it, and she especially avoids the kind of free media that could be interesting: press conferences (or anything where she's seriously challenged). You have to suspect that she avoids it because she's not good at it.