The ad is titled “Crazy.” It opens with a picture of Senator Ted Cruz looking mischievous and Mr. Trump with mouth agape, seemingly mid-rant. But leveling the actual “crazy” accusation is not the role of the narrator in this ad from New Day for America, the “super PAC” supporting Gov. John Kasich of Ohio. That falls to Patsy Cline, whose 1961 recording of Willy Nelson’s “Crazy” provides the ad’s soundtrack. The rest of the lyric: “I’m crazy for trying, and crazy for crying. And I’m crazy for loving you,” is barely audible under the narrator’s voice.How can a prominent analyzer of political promotions write about the use of the song "Crazy" in a political ad and not mention that — back in 1992 — the song was the theme song of the Ross Perot campaign?
Ross Perot promised an unconventional campaign. He certainly delivered. In an oddly listless final day of campaigning, Perot addressed a disappointingly small rally in his hometown of Dallas, bought two final hours of prime-time television exposure, then retreated to the comfortable seclusion of his high-rise offices.Ah! The resonance!
While his Democratic and Republican rivals were exhausting themselves in a frenzy of last-minute politicking, Perot seemed serene as he appeared before perhaps 3,500 followers in the 17,000-seat Reunion Arena in downtown Dallas. He thanked his supporters and summarized his roller-coaster candidacy this way: "What we've been through hasn't been pretty, but by golly you're taking your country back."
While again predicting victory in all 50 states in today's balloting, Perot also announced that he had adopted the Patsy Cline classic "Crazy" as the official theme song of his quixotic candidacy. President Bush last week said that Perot's allegations that Republican dirty tricksters had plotted to smear his daughter and disrupt her wedding were "crazy."
"There are millions of crazy people in this country," Perot told the crowd as he urged them to round up all their crazy friends and get them to vote. "And I'll say tomorrow I bet it'll be a crazy day at the polls."...
As he had at the weekend rallies, Perot characterized both President Bush and Arkansas Gov. Bill Clinton as unfit to lead the country out of its economic morass. He said that of the three candidates, only he is qualified to address fundamental economic problems because of his business acumen.
I wish I could embed this: Ross Perot telling his supporters the buses are ready to take them back to the asylum but first: his theme song. "Crazy" begins playing and he dances happily, in turn, with his 4 daughters and his wife.