In response, Mr. Ai called Lego’s decision an act of “censorship and discrimination,” and set up Lego collection points at sites across the world, including outside the Martin-Gropius-Bau museum in Berlin and his own studio in Beijing.The old policy was deemed vulnerable to "misunderstandings."
In a statement posted on its website on Tuesday, the Lego Group said it had previously asked customers to explain the “thematic purpose” of bulk orders “as the purpose of the Lego Group is to inspire children through creative play, not to actively support or endorse specific agendas of individuals or organizations.”
January 15, 2016
Those who try to order vast quantites of Legos will no longer be asked what they intend to do with them.
This policy change is a reaction to the criticism the company received when it refused to sell Legos in bulk to the Chinese artist Ai Weiwei. Lego didn't want its product connected to in anything political.