Asks Jim Stingl at the Milwaukee Journal Sentinel.
The "tame cover" is one that says: "For love & money: Same-sex marriage is big business and Wisconsin is losing out on millions."
One customer complained and the store put a black covering the offending text and photo (which of course set off other complaints).
What was offensive about the cover? I can think of more than one way! If you support gay marriage out of a sense of justice and fairness, you might be offended to see it pushed because it's good for business. And if you think good for business is a great argument, don't you lose the high ground for arguing against the store, if it's just doing what it thinks is good for business? Or maybe it's all about throwing economic weight around, and the supporters of same-sex marriage struck back, expressing their offense at the black coverings, causing the store to read the business advantage the other way around?
Ah, so much of it is only about money anyway! The strongest argument for same-sex marriage is that it's not fair to exclude gay people from the tax advantages and other financial advantages available to a heterosexual who can enter into the legal relationship of marriage with the person he or she feels sexually attracted to.
The most boring argument against same-sex marriage — which I'm sure my commenters will not be able to resist restating ad nauseam — is that marriage is a word with a definition that restricts it to one man and one woman. To put that more simply: Please address the new issues raised by this post.
Also: The pretty wedding location in the cover photograph is the Milwaukee Art Museum.