Anyway, McKenna paid to "boost" her post, which Facebook considers advertising, and the policy relates to ads, not (apparently) just posting on Facebook about how beautiful you consider some physique. McKenna is showing off her weight loss by standing with both of her legs inside one leg of an old pair of pants. I can see how this looks like various annoying ads that appear on other websites, showing before and after pictures to lure folks into buying some diet product. So I don't see the problem with Facebook — previously ad-free and now risking user rejection — having some picky policy about what makes an ad acceptable. From the Facebook spokesperson:
"The image used here is of a woman standing in a large pair of pants holding the waist band out to show weight loss. The images are considered to be promoting idealised physical appearances and are policy violating... It is also worth noting that things like before and after photos, images with scales, tape measures, zoomed in body parts are also considered to be promoting idealised physical images and are not allowed."McKenna says: "I can't even fathom what they're thinking. I call bulls*** on Facebook." I call bullshit on expressing disagreement by pretending not to understand.