Leaning up against the cement half-walls of the bus stop, jackets pulled up over their cold hands and faces and cigarette butts glowing in the dark, [the SodaStream workers] blame the [Palestinian Authority] for failing to create jobs while taking a political stand against Israeli business that do.This is in the American news because there's a Scarlett Johansson/Super Bowl ad angle.
“The PA can say anything it wants and no one will listen because it’s not providing an alternative,” says one man, a 2006 political science graduate of Al Quds University bundled in a jacket bearing the SodaStream logo. As for reports that the company doesn’t honor labor rights, that’s “propaganda,” he says. “Daniel [Birnbaum, the CEO of SodaStream,] is a peacemaker.”
"If only I could make this message go viral."
Just say the word.