The current favor economy achieves at least some of its power from our ever enfeebled immunities to shame. When everyone is forced to become a brand, everyone requires relentless promotion. So you tweet the accomplishments of distasteful colleagues because if you don’t, they might not tweet yours, and somehow, despite your resistance, you’ve been sold on the notion that you ought to take measure of yourself in terms of 140-character assessments made by people you only vaguely know.
December 22, 2013
In a game of favor exchanging, "players did not perform favors because of what happened in the past, but because of what they anticipated would happen in the future."
"It is entirely possible for an individual to perform a favor without having received any favors in the past... as long as the individual was not supposed to have received any favors in the past."