Upon tasting the burger, Austrian food researcher Ms Ruetzler said: "I was expecting the texture to be more soft... there is quite some intense taste; it's close to meat, but it's not that juicy. The consistency is perfect... This is meat to me. It's not falling apart."Consistently different. What does it mean? What an awful slogan that would make. The whole point is to make it taste the same as beef, which is the desired consistency. Alternate slogan idea: We take the other white meat, and "beet" it red.
Food writer Mr Schonwald said: "The mouthfeel is like meat. I miss the fat, there's a leanness to it, but the general bite feels like a hamburger. What was consistently different was flavour."
August 5, 2013
"The burger was cooked by chef Richard McGowan, from Cornwall, and tasted by food critics Hanni Ruetzler and Josh Schonwald."