In late July, Mr. Simmons started a weekly YouTube series called “Workout Wednesdays,” with theAudience pairing him with young Web celebrities like Cassey Ho, whose YouTube fitness channel has more than 800,000 subscribers. Coming soon is a separate video series involving the D.J. Steve Aoki, who has 2.4 million Facebook fans. Mr. Aoki will go teach at Slimmons; Mr. Simmons plans to go crowd-surfing at a concert.So... we's got Steve Aoki vouching for him... and his shorts. Your logical fallacy is: appeal to authority.
“There’s just something so cool about the way he does his thing, it’s punk rock,” Mr. Aoki said. “I’m definitely wearing a pair of those super-short shorts when I go. Those are dope, man!”
August 24, 2013
Here's a NYT article about how Richard Simmons has gotten a new lease on fame through the internet, even though he's 65 years old and like "a lot of older people in show business, Mr. Simmons has been slow to fully grasp social media."