"Apple’s new ads make the company look lame."
Yes. And let me add: The slogan "Designed by Apple in California" is designed to keep us from thinking about how these things are not manufactured in California or anywhere else in America. You're not supposed to think of any possible suffering that has taken place making this things. You're supposed to imagine — ♫ imagine there's no factories, I wonder if you can — that these nifty items sprang fully formed from the minds of Californians.
Which raises the question: Are we in love with the Californian mind? If so, aren't we crazy?