Metafilter post (containing many useful links which I'm not taking the time to copy for you). From the comments:
I'm sure it's him, but this would be a pretty hilarious way to smear a politician. Cut the head out of some otherwise identifiable photos, start up an incredibly douchey fashion blog, and then delete it when people start sniffing around. I suppose this will be Holloway's line of defense: he's being smeared! No one will believe him, and rightly so. What a great way to smear someone.