To independent voters, this ad could play very well. Many people in the state, especially in areas outside of Madison, have very negative connotations of last year’s rallies. Unless you were there and participated in the peaceful demonstrations, this ad confirms what you probably already believe.Is it unfair to stoke the fear of freaky Madison? It correlates pretty well to a fear of too much liberalism (or leftism).
As Jim Cavanaugh, former president of the South Central Federation of Labor of Wisconsin, wrote in one of the best recaps of the recall, “Ordinary Wisconsinites outside of Madison have a very negative view of this city of large government office buildings, a fairly high standard of living, and liberal politics. Walker simply exploited an existing bias.”
If the frame worked once, it can work again. So the NRSC is playing the fear of freaky Madison card again.
July 3, 2012
Baldwin is the Democrat running for the U.S. Senate seat now occupied by Herb Kohl. The National Republican Senatorial Committee has an ad showing Baldwin participating in last year's Wisconsin protests (along with scenes of the protests that don't include Baldwin).