Something like this...
... but with a jaunty instrumental version of this. And you can just picture the desert dwellers running after it waving dollar bills, can't you?
Ald. Brian Solomon, 10th District, represents the Allied Drive neighborhood [says] “I know a lot of people in Allied that want to eat healthy food, they just don’t have access to it"...But they're changing the ordinances. And the Freshmobile guy (Jeff Mauer) has "raised most of the $125,000 needed to buy the trailer, truck and equipment thanks to grants from local foundations and donations." So Mauer has all this free publicity for his downtown grocery store, people are changing laws for him, and giving him thousands of dollars to tool around town in a mobile billboard for his business... which will presumably make it all the more unfeasible for a real grocery store to want to open in the area where the old one closed.
According to Mayor Paul Soglin, the city’s vending ordinances are “not designed to encourage this kind of activity.”
[Mauer] said the nonprofit Freshmobile Initiative can provide low overhead costs that would help keep food prices low.You have to know how to work the "green" liberal minds of Madison, Wisconsin. Throw enough buzzwords at them — nonprofit, under-served, affordable, access — and no one will think about your carbon footprint.