Tom Barrett — the Milwaukee mayor who is running in the Democratic primary — has an ad in which state senator Jon Erpenbach — who, we hear, "helped lead the fight" in the "war" that Scott Walker started — does all the talking:
We see pictures of the protesters filling the state capitol rotunda. Erpenbach is being used to vouch for Barrett's fidelity to the ideals and agenda of the protesters.
Next is Kathleen Falk — the former Dane County executive, also running in the Democratic primary:
Like Barrett's ad, this one begins with a black and white photograph and a female voiceover. Barrett had a picture of mean-looking Scott Walker and an unnamed script-reader telling us about the "war in Wisconsin." Falk's ad has a super-cute picture of Falk as a little girl, and the voice is Falk's — she grew up in Milwaukee and Waukesha county. There's tinkling piano music. Then we see, in color, Kathleen Falk, sitting in a warmly sunlit room, her hands clasped around a warm yellow mug. She's murmuring about "simple Wisconsin values" — "work hard, be honest" — "trust," "truth." She brings people together: "That's the Wisconsin way."
Isn't the comparison interesting? Barrett — over there in Milwaukee — needs to connect himself to the protests in Madison, and he employs the handsome Erpenbach to assure us he's down with the struggle. Falk — who really was here during the protests and is a Dane County politician — relocates herself to Milwaukee and Waukesha, Barrett's neck of the state. There are no views of the protests or even of anyplace that reminds us of Madison. She represents "Wisconsin values" and "the Wisconsin way," which "our leaders" have "lost sight of." She doesn't even name Scott Walker.
Here's Doug La Follette. He's Wisconsin's Secretary of State, also running in the Democratic primary. He begins with a little mechanical cow, representing Wisconsin. It used to work, but it has stopped working, "because Scott Walker has betrayed the Wisconsin idea." The mechanical cow walks, then stops walking, at which point we see some unpleasant-looking protesters:
"It's time for a steady hand," says the voiceover, as we see La Follette's hands winding up the little cow and sending it to continue walking again. Okay.
The other candidate in the primary is Kathleen Vinehout, who's a state senator. Here's her YouTube channel, which doesn't seem to have any ads. I started looking at this video, because it seemed like the closest thing to an ad over there:
When I clicked through to get the code to embed that video, I saw it had "0 views"! I was the first view on that, which I'm not really even sure she wants people to see. She's giving a speech in some dark bar or casino-like place. I don't know if anyone is listening, but at 1:12, somebody off-camera drops something metallic. A pan, perhaps. Apparently, La Follette's campaign is just not modest enough to embody Wisconsin values. Undercutting the minimalism of La Follette — it's not easy!