The "voiced endorsement" is an intimate relationship between advertiser and radio personality. These endorsements put a deep impression into the listener's brain. Whenever I see Gold Bond Powder — usually on a low shelf in the drug store — I still hear the voice of Barry Farber, coming to me from 50 years ago, personally explaining this product I would never have noticed otherwise. I mean, I think I pick it out among all the other products because Barry Farber created and nurtured that consumer-product bond — that Gold Bond — all those many decades ago. I Googled to see if I could find an old Barry Farber Gold Bond endorsement, and what came up at the top of my results is my old blog post from last year, relating Rush Limbaugh to Barry Farber. In the comments, I write:
It's the kind of radio ad where the host starts talking about the product, and you might be fooled at first about whether it's an ad or not. It's like what Barry Farber used to do with Gold Bond Powder. Rush used to do it with mattresses and hot water heaters. It's a long-time traditional style of radio ad.Mattresses. You've got millions of people associating your mattresses with Rush Limbaugh — yes, what an image! but it's indelible — and then you kick him out of bed. All those people you met through your mattress-mate, they don't want to be your friends anymore. And you find out you didn't really have other friends, and then Rush won't take you back. It's a lonely life! An empty mattress!
Here's the Wikipedia article on Barry Farber, who is still alive, 80 years old.
After nearly failing Latin in the ninth grade, that summer Farber started reading a Mandarin Chinese language-learning book. A trip to Miami Beach, Florida to see his grandparents coincidentally put him in the midst of a large number of Chinese navy sailors in training there. His Chinese rapidly improved. Back in Greensboro, he took up Italian, Spanish, and French on his own before summer vacation was over. He started taking French and Spanish classes in his sophomore year and also learned Norwegian on his own while in high school....Have you ever studied a foreign language on your own, because you were interested in it and liked studying language? I have! I didn't make Farberesque progress, however. Some people enjoy memorizing things, and uploading foreign language vocabulary into your brain is an engaging project.
Barry Farber has knowledge of more than 25 languages... He has published a book titled How to Learn Any Language that details his method for self-study. It is based around a multi-track study of the language, the use of memory aids for vocabulary, and the utilization of "hidden moments" throughout the day.