If Steve Jobs were still in charge, would he have thought it was a good idea to put Hal the computer from 2001 on your iPhone as a primary feature?... but I watched the video about it, and... wow! I love it!
And yes, I know, some article in the NYT said brain-imaging shows people literally love their iPhone.
I can tell you the point in the video when I fell in love: 0:50. A woman putting a cupcake batter in the oven tells the iPhone to set the timer.
On second viewing, I was struck by the low-key introduction of a blind woman: We see hands on Braille. She receives a spoken-word message and responds with speech. And that's the end of the video, the music comes up, and it's Ray Charles — he too was, of course, blind — singing "What'd I Say." Perfect!