Kim Simac, the founder of the Northwoods Patriots... is challenging [Democratic incumbent Jim] Holperin...Here's an ad of hers from the end of July, in which, appearing in overalls, Simac makes a point of displaying her lack of wealth, apparently in response to a criticism from Holperin — which I haven't found on line and can't quite extrapolate. At the beginning of this ad, she says "Jim Holperin's campaign ads imply that any person who has a low income should be ashamed and should not run for public office."
“It has been on our minds and in our plans for two years now to have someone from the tea party movement in the state Senate,” says Tim Dake, chair of Wisconsin GrandSons of Liberty, a Tea Party Patriots organization. “If she wins, it is going to be huge.”...
In addition to the new ads hitting radio and TV audiences Wednesday, Simac launched a six-day, 2,000-mile tour of the district that will take her through each of the 11 counties in Senate District 12.
“Our goal all along has been to meet as many people face to face as possible. The voters are the most important in this election,” Simac says on her campaign website. “It was the people in the 12th Senate District who were left without representation when Jim Holperin fled the state. I intend to go to every house I can to tell them personally I won’t abandon them when the times get tough.”
Simac will be driving around the 12th District in her green GMC truck with a campaign sign rigged to the back....
Poking around on the internet, I think what she's talking about are ads against her that say she didn't pay taxes in various years, when she simply didn't have enough income to owe taxes. Here's her press release on the subject.
Here's a new article in the Milwaukee Journal Sentinel with some information on both candidates. Holperin is a Democrat who, despite fleeing Madison with the other Democrats last winter, did in the end vote for the GOP's budget repair bill.