"You don’t want to be coming into the office at 8 a.m., and everyone is saying, 'Oh my God, can you believe what happened?' And you’re going, 'What happened?'"
Hmm. Do I need to get up really early in the morning to try to "win the day"? Or should I put stuff up at midnight to snag these creepy people who get up at 4 a.m.?