I see that Steve Jobs is demonstrating the new product — the iPad — with a "Star Trek" video...
... indicating the answer is no, they did not put a whole lot of thought into appealing to women. When you make something light, you should think about how important the product will be to women, who are touchy about carrying things. Anyway, for our light days, we have iPhones. For our heavy days, we have the iPad? The iMaxiPad? Come on, guys!
And hey, MadTV warned them:
(Thanks to Meade and Zachary Paul Sire for the female-friendly humor.)