It's believed that people are just passive. Or they just forget. That makes me sad and happy. Sad, because I don't want people to be dumb. Happy, because the commercials support the shows that I like to watch too, and I'm skipping the commercials. If everyone did that, what would happen?
(Actually, I will occasionally stop and watch a commercial that — in the speed-by — looks very interesting graphically like that current commercial for whatever-the-hell that has floating jellyfish balloons and the like.)