Watching this ad was a strange experience for me. I clicked on the teaser at Politico, so I knew "'Temple' ad mocks Obama's stage," and I'd already decided I was going to watch it, so.... Well, you try to watch it:
Was your experience like mine? I was fascinated by the photographic effects in the beginning, the changing of the image to remove the crowd, and the way the "camera" pulled back from the stage. Then, before other images took over, I fell into a deep contemplation of the music: Was it from (one of my favorite movies) "Fast, Cheap and Out of Control" or some other Errol Morris movie or was it simply music in the style of a sountrack in an Errol Morris movie? Could Errol Morris be making commercials for John McCain? If so, is he only in it for the money, does he actually support John McCain, or does he support Obama and somehow know how to hypnotize us so we cannot concentrate on the overt message, which is what happened to me?
In the end of the ad we are snapped out of it by the cheesy electronic music -- da da da da da da da da -- that ends most McCain commercials. So now that I've come to my senses, let me watch a second time. Okay, I've read the on-screen words and heard the concerned voiceover lady tell me Obama is "not ready to lead." But once again, I was struck by the artistry of the images and the music.
Oh, suddenly the irony of it all hits me. What I think about the ad is what the ad is trying to say about Obama! The style is fabulous, but what, really, is the content?