A commenter at the NYT blog post (where a click on the front page picture takes you) compares this ad to the famous 1964 ad for LBJ:
The Clinton ad is much mellower, lacking the drama of the child's daisy petal counting becoming a nuclear countdown and explosion, but it makes the same connections between our love for children, our desire for security, and a purportedly reliable candidate. I thought Clinton's ad was quite effective, even though I knew I was watching a Clinton ad, and it's the kind of ad that is supposed to work by drawing you in and only at length revealing what is being promoted. I am entirely jaded and not susceptible to believing what the ad is trying to tell me, but I still experienced the emotional impact. When the candidate was shown in the end, looking earnest answering the phone at night, I cried a real sob, for a tiny fraction of a second (before laughing at myself).
ADDED: And score one point for feminism if you didn't have a sexist reaction in the end when you saw Hillary Clinton on the phone. In fact, I'm impressed that this image wasn't nixed on the ground that too many people will see a woman on the phone and think: Women! Always yakking on the phone!
AND: The Hillary campaign deserves credit for getting everyone talking about this. And from our own comments here, Palladian:
Amazing, the last image of Hillary on the phone produced in me a quick pang of positive feelings for her. A moment of love for her. Notice how the whole commercial up to that point is colored in blues, almost monochromatic. Then Hillary pops onto the screen, all warm tones, lit by a warm yellowish light. We connect with the only other warm tones in the commercial, those of the lights on the outside of the home that begin the commercial, the warm windows and porch lights of home. Hillary is a beacon in a shadowy world of blue, just like home.
And she's damn well put together at 3 o'clock in the morning, isn't she?!
AND: A lot of you are noting that she's wearing glasses, but this is a nice touch of realism. Hillary wears contact lenses, and at 3 AM, she'd probably have taken them out for sleeping and would quickly put on glasses. Now, that doesn't explain the perfect suit jacket, gold necklace, and neat coiffure, but wouldn't it be hilarious if they showed her wearing a granny nightgown and sitting on the edge of the bed to take that phone call?