July 18, 2007

The big Cheezburger.

Oh, admit you're jealous!
"We just thought, O.K., they're funny," Nakagawa says. "Suddenly we started getting hits. I was like, where are these coming from?"
Now it's $4,000 a week ads, and it's all coming from readers generating content based on one simple, static idea. And yet, they have done something -- something that is exceedingly hard to do. It's incredibly easy, but impossibly hard. That's a lot. It's like inventing the paper clip or whatever. You're jealous, looking on, after it's been done. Surely, you could have thought that up too. Why are they rich from it? Ah, deal with it. Damn!

(Via Metafilter.)

27 comments:

B said...

C,mon Ann. Get your Cheez on.

Jeremy said...

Achewood provides a great sample McDonald's ad campaign for the phenomenon.

Tibore said...

I still like Eggagog better... he's more Dada'ish, which is what makes him more fun.

Ann Althouse said...

I like Eggagog better too, but he never even had ads. And now he's gone. If I were to learn that Nakagawa was Eggagog... that would be nice.

Zeb Quinn said...

Bringing it down to cases and examples, this particular idea would never have even percolated out of the ether for you, your attitude towards and relationship with cats being what it is.

rightwingprof said...

Here's Mr. Pierogi!

Joan said...

What''s with the complete absence of links to the actual site? I looked -- twice -- and couldn't find one. How annoying! Here it is, and it is kind of cute.

People enjoy humor, and this just shows another way to make money off that fact -- I mean, look at CuteOverload. These sites are very similar, as they rely on cute animals, user input, comments, and ratings. I'd say it's practically a formula. The trick is to find a widely-appealing animal and not limit yourself too much.

Galvanized said...

See, I always see that site listed as the top one on Wordpress and, after reviewing it a few times, I still just don't get it. I guess you have to like cats a lot..and baby talk. But I'm glad for their success! I guess that the "cutesy-ness" just doesn't paw at me like, obviously, millions of others.

Tibore said...

Hehe... yeah, true, he never did have ads, did he? I guess Eggagog was a "real artist" in that he never did what he did for the money. ;)

Adrian said...

sorry, but it had to be done...

Anthony said...

BWAHAHAHAHAHAHAHAHA!!!

Forgive me.

Mark Daniels said...

Okay, I admit it. I flat out don't get it. How can it be that something as stupid as this Cheezburger site creates new careers for its developers?

It's just bizarre to me. If the site were funny or had more of that Dada-ish quality tibore mentions, I guess I could understand it. But the posts are about as amusing as the "humorous" cards you might find at a dollar store.

Weird.

And now, I return to real life.

SteveR said...

Mark, its like those 22 year old professional poker players. Don't spend everything you make, the convergence of increased competition and declining market value can be brutally quick.

Susan said...

Galvanized and Mark, I'm with you. Totally don't get it. And I love cats. Baby talk though? I don't know, that commercial where the guy straps his Subway sandwich into the car seat and talks baby talk to it makes me want to run out of the room screaming.

Revenant said...

I don't think it is baby-talk; it is just mangled English. The joke of pets writing notes in mangled English is an old one; Gary Larson used to use it all the time. Mix in the human tendency to ascribe human motivations to pets and you get cat macros.

Some of them are funny, some aren't. There are enough of the former to keep me checking out the site every day or two.

froggyprager said...

Ok, I am completely naive but I did not realize that so many blogs/ basic websites made that kind of money. Check out the slide show if you have not. Wow! I have to ask, Althouse - do you make much from your ads? maybe you could you quit the prof gig and make more being a full time blogger?

lewsar said...

the 'lolcat' phenomenon's spelling quirks trace to commonly accepted abbreviations and deliberate spelling mistakes found on the various internet chat software: irc, xchat, and the various instant messaging clients.

it's mildly funny in a sophomoric way (to me at least), but then i r getz teh int3rn3tz.

and adrian's 'lolprof' is great :)

Jeff said...

I absolutely hate IcanhasCheezburger.

You know how people bitch about how their favorite band was so much cooler when it was underground? That's how I feel about "lolcats." Wacky captioned cat pictures have been going back and forth for at least a year, and damnit, they were vulgar, bizzare, and funny. It was a weekly joke called "Caturday" and it was awesome.

But Caturday turned into Lolcats and became retarded. Caturday was a bunch of drunk college kids. Lolcats is dumpy office secretaries in their late 30's.

Oh, and the goddamn cutesy misspellings. When Caturday started up, the occasional misspelling was done as a parody of internet chatroom speak ("I'm in ur base killin ur doodz") but it turned into this non-stop oogey boogey baby talk that triggers instant diabetes.

Further anti-cheezburger rantings.

igbalonigbanlo said...

It's always amusing to me how people can react so viscerally to what I might for lack of a better word term inanities.

Sharon said...

I created a Facebook group last fall called "I judge you when you use poor grammar." It began as a joke, but now it has over 160,000 members in it. A T-shirt company called Teeful (www.Teeful.com) contacted me about selling shirts with the group name on them, and that has provided my income for the summer.

Accidental entrepreneurship, indeed.

ricpic said...

Humor for the humorless.

Maxine Weiss said...

http://www.youtube.com/watch?v=sgEaC0Na_50&mode=user&search=

Mr.Murder said...

Forget Kansas...


what's the matter with Wisconsin?

You can now assert that your popularity and approval ratings are higher than that of Bush, in Wisoncsin.

On campus, it may be another story... we've gone from the range of "catastrophic success" to 'fabulous disaster.'
*muah*

Balfegor said...

Well, I like the LOLcats. Some of them. Some of them I think are just stupid (like the walrus and his bucket), and most of them aren't that amusing. But every so often there's one that makes me laugh out loud, and that's enough for me. What more can you ask for from a bunch of quick photoshops?

Susan said...

The joke of pets writing notes in mangled English is an old one; Gary Larson used to use it all the time.

OK, I have to admit, one of my favorite cartoons is the Gary Larson one where the dog is holding open the dryer door with a sign "cat fud --->"

PatCA said...

Lol, Susan!

I'm a sucker for cat jokes, what can I say. Loved cheezeburger.


Not having a link in the article is so ridiculous and pompous!

Revenant said...

But every so often there's one that makes me laugh out loud, and that's enough for me.

Like this one and this one, for me anyway.