I'm guessing they are just totally desperate to pull in the last most naive sector of the musical-going public. Let's find a news report on how their little show is doing. Here:
A recent ad in the New York Times declared "In My Life" to be "the most anticipated original musical of the season." Maybe, but only by those vultures who circle whenever they smell a dead-on-arrival turkey.
Such is the case with this debut Broadway effort by Oscar-winning composer and master jingle writer Joseph Brooks ("You Light Up My Life"), who is credited with the show's music, lyrics, book and direction. He's also the show's producer, and the first lesson he should take from it is to never again use a representation of a giant lemon as a prominent visual motif.