The NYT now requires online readers to pay to get to the op-ed columnists, and the paper hasn't written any articles about the new program since last May. What indication do we have of how well it's doing? I notice that the new "Most Emailed Articles" list is nearly bereft of the columns. Only one, by Paul Krugman, makes the top 25 in the last 24 hours list, way down at #14.
The columnists in the past were usually prominent on the list. Check the last 7 days list, which at the moment covers the period before the program began. It's got 7 of the columnists you now have to pay for in the top 25, with only one being from the pay-to-read period, down at #14. And 3 of the top 5 are from the regular columnist, from back when they were free. And look at the last 30 days. The top 4 are all by the regular columnists. 16 of the top 20 are. None of these are pay-to-read articles.
Isn't this squandering their popularity?