The Kinks' You Really Got Me is officially the best song of its period. Radio 2 listeners voted it above Dusty Springfield's I Only Want to Be with You, Let There be Love by Nat King Cole, and the Beatles' Please Please Me and She Loves You in the first of a series of "songs of the decades" contests to celebrate the Ivor Novello Awards' 50th anniversary.
Ah! I remember when that song came out and some people said it shouldn't count as a song at all and music had reached a new low. Da-da-da-da. They'd sing "Stronger than dirt" -- the Ajax Laundry Detergent jingle -- to prove the point. Me, I'm eternally dedicated to The Kinks.
(You can hear the "Stronger Than Dirt" jingle and other 60s commercials here.)
UPDATE: My son sends this correction:
Da-da-da-daWhich, I note severely undercuts the "Stronger Than Dirt" criticism. Several emailers have written to say that they thought this was something about "Touch Me" by the Doors. I think the Doors thing is that Morrison actually audibly sings the jingle. With "You Really Got Me," people were ridiculing the guitar riff: it was dumb because it sounded like a dumb commercial. "You Really Got Me" substantially predates "Touch Me."