"... proudly claiming their robot monikers in their bios and having no shame about posting in Hong Kong at 3 p.m. and in New York an hour later. In fact, the teams behind them feel the lack of a corporeal form may be their best selling point. 'From a brand perspective, we are able to create a very dynamic story line,' Ms. Kahn said. 'So Miquela can be, for example, in London one day supporting an art gallery opening, and in L.A. the same day to support a new coffee shop that she really likes, right? I think brands love that she can be anywhere... I think the next generation isn’t really thinking as much about is this person real or not?... It’s more about: 'What does this account stand for?'"
I'm reading
"They’re Famous. They’re Everywhere. And They’re Fake. Influencers like Lil’ Miquela and Mia Zelu have millions of followers and generate serious income, despite being created with artificial intelligence" (NYT).
1. Who's "Ms. Kahn"? Who cares?
2. I like how they put "authentic" in quotes.
3. What's the difference between A.I. "influencers" like Miquela and old-time ad mascots like Tony the Tiger and the Trix rabbit?
4. You know who else can be in Hong Kong and then in New York an hour later? Santa Claus. Kids have accepted his dictates as long as I can remember. At least Miquela isn't demanding that we be "good" and threatening us with a list. Or is it only a matter of time?
5. Here is what reality must compete with:
6. Maybe she and her ilk are saving us all from the trouble of striving to excel at fakeness. We're free at last. Now, what?
7. What if the people you met in real life were like Miquela, putting their plastic cup on their head and affecting an expression of inane ecstasy? And maybe they already are... and have been for a long time. I went running to find this passage from "My Dinner With André," a movie that came out more than 40 years ago:
... I turned the television on, and there was this guy who had just won the something something, you know, some sports event, some kind of a great big check and some kind of huge silver bottle, and he, you know, you know, he couldn’t stuff the check in the bottle, and he put the bottle in front of his nose and pretended it was his face, you know, he wasn’t really listening to the guy who was interviewing him, but he was smiling, huh, malevolently at his friends, and I looked at that guy and I thought “What a horrible, empty, manipulative rat.” Then I thought, “That guy is me.”
8. Writing #7 — "What if the people you met" — made me think of an old song that I gradually realized was "Who Are the Brain Police?"