"... but Tangerine Jones, a black woman who began using the phrase 'rage baking' years ago in response to racial injustice, isn’t credited,"
Eater explains.
On February 4, Simon & Schuster published Rage Baking: The Transformative Power of Flour, Fury, and Women’s Voices.... Then, on February 14, blogger and baker Tangerine Jones published an essay on Medium titled “The Privilege of Rage,” outlining how she coined the phrase “rage baking” back in 2015, and watched as Alford and Gunst’s book was published to great acclaim as her work went unacknowledged. Jones, a black woman, wrote that “Being black in America means you’re solid in the knowledge that folks don’t give a true flying fuck about you or anyone who looks like you,” and that she turned to baking as a form of self care. In 2015, she started posting online with the hashtag #ragebaking, and started the @ragebaking Instagram account in the summer of 2016....
“There are huge consequences when [black women] express our rage because we’re seen as threatening,” [Jones] said in an email, even noting that her post likely wouldn’t have been as popular “if I wasn’t code switching and couching my profound disappointment and anger in ‘eloquent’ ways.”
I'm trying to understand how Tangerine Jones feels, and here's what I come up with. What if some men — without so much as mentioning me — put out a book titled "Cruel Neutrality: The Transformative Power of Blogging, Brutality, and the Detached Voice," and the authors were raking in money and doing TV appearances and their names replaced mine on
a Google search on "cruel neutrality":

I don't mind seeing Taylor Swift's name on "my" page, but it would irk me if some men — I made them men to approximate Jones's racial grievance — took my phrase and monetized it, fame-a-tized it. I'd be irked. But I wouldn't think, this is how the world marginalizes people like me. So I'm not getting the full Tangerine Jones effect.
ADDED: The authors of "Rage Baking" are giving some of their profits to "Emily’s List, an organization dedicated to electing pro-choice Democrat women to office, and though Jones dismisses." It's interesting the way rage is becoming part of the Democratic Party brand. I searched for the phrase "rage baking" in the NYT archive, and I found
"I Misjudged the Gender Effect/The Sanders-Warren spat looked as if it’d blow over. Instead it’s fueled the 'electability' debate" (a column by Lisa Lerer from a month ago):
Sure, the energy of the first Women’s March, the #MeToo movement and the historic number of women who won congressional seats in 2018 is still alive — or at least available for purchase. Books like “Rage Baking” urge women to use “sugar and sass” as political protest, as pink hats march down runways and designers sell $400 “resistance” sweaters. But it’s not translating into support for the remaining women in the Democratic primary....
Yes, before investing too deeply in rage, get some clarity about whether rage works. It might work to get somebody flinging flour around the kitchen and gobbling cookies — let's face it, "rage baking" comes from "rage eating," and most baking is for eating — but that doesn't mean we want rage at the center of presidential politics.
AND: Some people in the comments are making fun of the name Tangerine, but Tangerine is a fantastic name. I don't think there's anyone famous named Tangerine, but there are 2 great songs about a woman named Tangerine. There's the 1941 Johnny Mercer song
"Tangerine" (listen
here to Chet Baker and Paul Desmond... wait, that was great, but there's no singing, so
here's Frank Sinatra):
Tangerine, she is all they claim
With her eyes of night and lips as bright as flame
Tangerine, when she dances by
Senoritas stare and caballeros sigh
And I've seen toasts to Tangerine
Raised in every bar across the Argentine
Yes, she has them all on the run
But her heart belongs to just one
Her heart belongs to Tangerine
Tangerine, she is all they say
With mascara'd eye and chapeaux by Dache
Tangerine, with her lips of flame
If the color keeps, Louis Philippe's to blame
And I've seen clothes on Tangerine
Where the label says "From Macy's Mezzanine"
Yes, she's got the guys in a whirl
But she's only fooling one girl
She's only fooling Tangerine
And Led Zeppelin had their "Tangerine"! Listen
here. The lyrics are a noticeably inferior to the Johnny Mercer song, but still....
Led Zeppelin!
Tangerine, Tangerine
Living reflection from a dream
I was her love, she was my queen
And now a thousand years in between
Thinking how it used to be
Does she still remember times like these?
To think of us again
And I do